Fine watches, bought, sold and exchanged in private.

Watch X Change is an appointment-only dealer in Mayfair, London. Rolex, Patek Philippe, Audemars Piguet and the other great houses, seen one client at a time, in a room with the door closed.

Mayfair, London W1
Monday to Saturday, by appointment

How we work

Every conversation starts with what you want: a specific reference, a fair price for a watch you no longer wear, or both at once.

  • Buy

    Unworn and pre-owned watches from the houses collectors ask for most, each one authenticated and serviced where needed before it is offered. Full sets wherever possible, and always described exactly as they are.

    Enquire about a watch
  • Sell

    Bring your watch in, or send photographs and paperwork ahead of your visit. We make a firm offer at the appointment and pay by bank transfer the same day if you accept.

    Get an offer
  • Part-exchange

    The X in our name. Put the value of your current watch towards the one you want, settled in a single appointment with one set of paperwork.

    Arrange an exchange
  • Source

    Looking for a particular reference, dial or year? Tell us what you are after and we will search our network and let you know when it is found. No obligation until you have seen it.

    Start a search

Appointment only. Always.

There is no walk-in counter and no window display. Seeing watches this way keeps things private for you, secure for everyone, and gives us the time to do it properly.

  1. Request a time

    Use the form below or call us. Tell us what you would like to see or sell, and when suits you.

  2. We confirm

    You will hear from us within one working day with a confirmed time and the showroom address.

  3. Your visit

    Around an hour, one client at a time. Watches are brought out for you to handle and examine, offers are made in the room, and nothing is rushed.

Recent arrivals

Eight from the safe, chosen afresh each week. The full collection is not listed anywhere, so if you are looking for something specific, say so when you book.

Week of 14 September

  • Richard Mille RM 011-FM Felipe Massa "Last Edition", reference RM011-FM

    Richard Mille

    RM 011-FM Felipe Massa "Last Edition"

    Ref. RM011-FM · Ceramic · 50 mm

    Excellent · Box and papers

    Enquire
  • Richard Mille RM 11-03 Flyback Chronograph Carbon, reference RM 11-03

    Richard Mille

    RM 11-03 Flyback Chronograph Carbon

    Ref. RM 11-03 · Carbon · 50 mm

    Excellent · Box and papers

    Enquire
  • Patek Philippe Nautilus Annual Calendar, reference 5726/1A-010

    Patek Philippe

    Nautilus Annual Calendar

    Ref. 5726/1A-010 · Stainless Steel · 40.5 mm

    Excellent · Box and papers

    Enquire
  • Audemars Piguet Royal Oak, reference 16202OR.OO.1240OR.01

    Audemars Piguet

    Royal Oak

    Ref. 16202OR.OO.1240OR.01 · 18k Rose Gold · 39 mm

    Excellent · Box and papers

    Enquire
  • Audemars Piguet Royal Oak Offshore LeBron James, reference 26210OI.OO.A109CR.01

    Audemars Piguet

    Royal Oak Offshore LeBron James

    Ref. 26210OI.OO.A109CR.01 · 18k Rose Gold · 44 mm

    Excellent · Box and papers

    Enquire
  • Rolex Daytona, reference 116506

    Rolex

    Daytona

    Ref. 116506 · Platinum · 40 mm

    Excellent · Box and papers

    Enquire
  • Patek Philippe Nautilus Jumbo '40th Anniversary', reference 5976/1G-001

    Patek Philippe

    Nautilus Jumbo '40th Anniversary'

    Ref. 5976/1G-001 · 18k White Gold · 44 mm

    Excellent · Box and papers

    Enquire
  • Rolex Sky-Dweller, reference 326235

    Rolex

    Sky-Dweller

    Ref. 326235 · 18k Rose Gold · 42 mm

    Excellent · Box and papers

    Enquire

Prices on application. Every watch is authenticated before it is offered, and comes with a written description of its condition and what is included.

Visit us

Where
Mayfair, London W1. The showroom address is shared when your appointment is confirmed.
When
Monday to Saturday, 10am to 6pm, by appointment. Early evening visits by arrangement.
Getting here
Green Park and Bond Street are the nearest Underground stations, each a short walk away.
Contact
hello@mayfairxchange.com

Request an appointment

Tell us a little about what you have in mind and we will confirm a time within one working day.

Please enter your name.

Please enter a valid email address.

I would like to

Please choose one.

For example: Rolex Submariner 126610LN, 2022, full set. Or simply describe what you have in mind.

Request received.

Thank you. We will reply within one working day to confirm a time and share the showroom address. If it is urgent, email us at hello@mayfairxchange.com.