Fine watches, bought, sold and exchanged in private.
Watch X Change is an appointment-only dealer in Mayfair, London. Rolex, Patek Philippe, Audemars Piguet and the other great houses, seen one client at a time, in a room with the door closed.
How we work
Every conversation starts with what you want: a specific reference, a fair price for a watch you no longer wear, or both at once.
Buy
Unworn and pre-owned watches from the houses collectors ask for most, each one authenticated and serviced where needed before it is offered. Full sets wherever possible, and always described exactly as they are.
Enquire about a watchSell
Bring your watch in, or send photographs and paperwork ahead of your visit. We make a firm offer at the appointment and pay by bank transfer the same day if you accept.
Get an offerPart-exchange
The X in our name. Put the value of your current watch towards the one you want, settled in a single appointment with one set of paperwork.
Arrange an exchangeSource
Looking for a particular reference, dial or year? Tell us what you are after and we will search our network and let you know when it is found. No obligation until you have seen it.
Start a search
Appointment only. Always.
There is no walk-in counter and no window display. Seeing watches this way keeps things private for you, secure for everyone, and gives us the time to do it properly.
Request a time
Use the form below or call us. Tell us what you would like to see or sell, and when suits you.
We confirm
You will hear from us within one working day with a confirmed time and the showroom address.
Your visit
Around an hour, one client at a time. Watches are brought out for you to handle and examine, offers are made in the room, and nothing is rushed.
Recent arrivals
Eight from the safe, chosen afresh each week. The full collection is not listed anywhere, so if you are looking for something specific, say so when you book.
Week of 14 September

Richard Mille
RM 011-FM Felipe Massa "Last Edition"
Ref. RM011-FM · Ceramic · 50 mm
Excellent · Box and papers
Enquire
Richard Mille
RM 11-03 Flyback Chronograph Carbon
Ref. RM 11-03 · Carbon · 50 mm
Excellent · Box and papers
Enquire
Patek Philippe
Nautilus Annual Calendar
Ref. 5726/1A-010 · Stainless Steel · 40.5 mm
Excellent · Box and papers
Enquire
Audemars Piguet
Royal Oak
Ref. 16202OR.OO.1240OR.01 · 18k Rose Gold · 39 mm
Excellent · Box and papers
Enquire
Audemars Piguet
Royal Oak Offshore LeBron James
Ref. 26210OI.OO.A109CR.01 · 18k Rose Gold · 44 mm
Excellent · Box and papers
Enquire
Rolex
Daytona
Ref. 116506 · Platinum · 40 mm
Excellent · Box and papers
Enquire
Patek Philippe
Nautilus Jumbo '40th Anniversary'
Ref. 5976/1G-001 · 18k White Gold · 44 mm
Excellent · Box and papers
Enquire
Rolex
Sky-Dweller
Ref. 326235 · 18k Rose Gold · 42 mm
Excellent · Box and papers
Enquire
Prices on application. Every watch is authenticated before it is offered, and comes with a written description of its condition and what is included.
Visit us
- Where
- Mayfair, London W1. The showroom address is shared when your appointment is confirmed.
- When
- Monday to Saturday, 10am to 6pm, by appointment. Early evening visits by arrangement.
- Getting here
- Green Park and Bond Street are the nearest Underground stations, each a short walk away.
- Contact
- hello@mayfairxchange.com
Request an appointment
Tell us a little about what you have in mind and we will confirm a time within one working day.
Request received.
Thank you. We will reply within one working day to confirm a time and share the showroom address. If it is urgent, email us at hello@mayfairxchange.com.